Steve Araujo consults and works with many companies within the music industry, sharing his expertise in marketing and product development. He is a highly respected musician within the community and has the insight and experience that many don’t possess.
He produces the music communities highest quality gear reviews and demos, and is dedicated to presenting authentic and cinematic content that not only looks good but also sounds good. Steve also knows all aspects of media marketing, from video and podcast production, talent coordination and managing media projects from conception to completion. He also collaborates with the music industries most respected manufacturers on the development of new products.
Steve’s brand and website, The Bass Hang, has also become a marketing vehicle for many manufacturers and companies in the music industry, helping promote and bring new products to the public. The Bass Hang also provides real-world feedback when manufacturers need critique and testing on new products. The Bass Hang has become a huge Internet presence and influences thousands of musicians all over the world. The Bass Hang also provides gear reviews, interviews, and articles to keep bass players up to speed on what’s happening in the world of bass. The Bass Hang visits events such as Bass Player Live, The NAMM Show, and Bassacre to provide up-to-date information about the latest products and events of interest to bass players and musicians.